
Measure new conversations started, discovery calls booked, and mutual action plans created. These precede revenue and guide daily behavior. Share your last seven days of activity numbers, and we’ll help you set achievable targets that reflect seasonality, list quality, and the realistic energy of a founder’s calendar.

Expect ranges, not absolutes. For cold outreach, ten to twenty percent reply is strong with specificity. From discovery to proposal, aim for forty to sixty percent when fit is clear. Post your funnel percentages, and we’ll recommend experiments to improve a single chokepoint without disrupting what already works.

Run a thirty-minute Friday retro: wins, stuck deals, one hypothesis to test next week. Capture learnings directly in deal notes with tags like objection or new stakeholder. Share your retro notes template, and we’ll refine prompts that turn anecdotes into decisions you can test and measure quickly.